Universal Commerce Protocol (UCP) Announced New

Connect checkout to Google AI Mode with UCP

Google's open standard for agentic commerce, built with Shopify, Etsy, Wayfair, Target and Walmart.

Why it matters

The Google-side counterpart to ACP, so builders now have two open protocols to watch. Some UCP co-developers, such as Etsy and Walmart, also sell into ChatGPT, through product discovery and in-ChatGPT apps.

What the source says

Open standard for agentic commerce launched by Google, co-developed with Shopify, Etsy, Wayfair, Target and Walmart. Set to power checkout on eligible Google listings in AI Mode and the Gemini app.

Sources