Microsoft Copilot
New
Buy Anthropologie inside Copilot
Named by Microsoft as a retail brand shoppers can buy from in Copilot conversations.
Rolling out Value Added Resource,
Wayfair Rolling out New
Check out from Wayfair in Google AI Mode
One of the first US merchants eligible for agentic checkout in Google Search and AI Mode.
Why it matters
Wayfair is in Google's first wave and also helped develop UCP, so it is a merchant to watch on both sides of the Google rollout.
What the source says
Named by Google as one of the first eligible US merchants for agentic checkout in Search and AI Mode, where Google buys on the merchant's site with Google Pay after the shopper confirms.
Sources
- Google Shopping launches agentic checkout and more AI shopping toolsGoogle, The Keyword,