ChatGPT & ACP +1
New
Find Spanx in ChatGPT shopping
Named in 2025 for ChatGPT Instant Checkout, which OpenAI ended in March 2026. Now discoverable in ChatGPT, with checkout on the brand's own site.
Ended Stripe Newsroom,
SKIMS Ended New
Find SKIMS in ChatGPT shopping
Named in 2025 for ChatGPT Instant Checkout, which OpenAI ended in March 2026. Now discoverable in ChatGPT, with checkout on the brand's own site.
Why it matters
A high-volume fashion brand on Shopify, so sizing, variants and returns all have to work through an agent. That is a real stress test for apparel.
What the source says
Named by Stripe as one of the Shopify merchants shoppers would be able to buy from inside ChatGPT through Instant Checkout, announced as coming soon in 2025. OpenAI ended standalone Instant Checkout on 24 March 2026 before this brand's in-chat checkout went live. Shopify merchants' products can still surface in ChatGPT product discovery through Shopify Catalog, and purchases complete on the merchant's own checkout, opened in an in-app browser.