ChatGPT & ACP +1
New
Find SKIMS in ChatGPT shopping
Named in 2025 for ChatGPT Instant Checkout, which OpenAI ended in March 2026. Now discoverable in ChatGPT, with checkout on the brand's own site.
Ended Stripe Newsroom,
Glossier Ended New
Find Glossier in ChatGPT shopping
Named in 2025 for ChatGPT Instant Checkout, which OpenAI ended in March 2026. Now discoverable in ChatGPT, with checkout on the brand's own site.
Why it matters
A DTC beauty brand on Shopify, which is exactly the kind of store most operators run. Watch it as a benchmark for what agent checkout means for a Shopify brand.
What the source says
Named by Stripe as one of the Shopify merchants shoppers would be able to buy from inside ChatGPT through Instant Checkout, announced as coming soon in 2025. OpenAI ended standalone Instant Checkout on 24 March 2026 before this brand's in-chat checkout went live. Shopify merchants' products can still surface in ChatGPT product discovery through Shopify Catalog, and purchases complete on the merchant's own checkout, opened in an in-app browser.