Find Away in ChatGPT shopping

Why it matters

Shopify named this brand for ChatGPT's in-chat checkout before OpenAI dropped it. It is now a useful example of a Shopify brand reached through ChatGPT discovery, with the sale on its own store.

What the source says

Named by Shopify as one of the Shopify merchants shoppers would be able to buy from inside ChatGPT through Instant Checkout, announced as coming soon in 2025. OpenAI ended standalone Instant Checkout on 24 March 2026 before this brand's in-chat checkout went live. Shopify merchants' products can still surface in ChatGPT product discovery through Shopify Catalog, and purchases complete on the merchant's own checkout, opened in an in-app browser.

Sources

• Shopify and OpenAI bring commerce to ChatGPTShopify News, 29 Sept 2025
• OpenAI revamps shopping experience in ChatGPT after struggling with Instant Checkout offeringCNBC, 24 Mar 2026