Target Rolling out New

Fill a Target basket inside a ChatGPT app

Target's ChatGPT app supports multi-item baskets, fresh food and drive up or pickup.

Why it matters

Target went with its own app in ChatGPT rather than Instant Checkout, keeping multi-item baskets and its own fulfilment. When OpenAI ended Instant Checkout in March 2026, apps like this became the main way to complete a purchase inside ChatGPT.

What the source says

Target's app in ChatGPT launched in beta with multi-item purchases in a single transaction, fresh food, and drive up, pick up or shipping fulfilment.

Sources