Fill a Target basket inside a ChatGPT app
Target's ChatGPT app supports multi-item baskets, fresh food and drive up or pickup.
Rolling out Target Corporate,
Walmart Changed New
Walmart sells through its own app inside ChatGPT, launched in March 2026, after the Instant Checkout plan was dropped.
The largest US retailer chose to keep the transaction in its own app inside ChatGPT, with its loyalty and payments, rather than a generic in-chat checkout. Expect other big retailers to follow that model.
Walmart first partnered with OpenAI to sell through ChatGPT Instant Checkout (announced 2025). When OpenAI ended standalone Instant Checkout on 24 March 2026, Walmart launched an in-ChatGPT app that supports account linking, loyalty and Walmart payments.